Birdie transforms home care for the elderly (1)

  • Birdie raises $30 million Series B to transform home aged care
  • The latest round brings the total investment to $52 million and will be used to expand internationally and help millions of people live longer at home.
  • The Birdie platform helps aid agencies increase efficiency in most daily relief tasks
  • The home care sector is at a critical juncture with 1.4 million older adults who cannot access the care and support they need

LONDON,, June 29, 2022 /PRNewswire/ — Birdie, a leading home healthcare technology platform, announced a $30 million Series B funding as it aims to radically improve the lives of millions of seniors. The round, which will be used to accelerate the company’s growth in the UK and increase its impact on European markets, was led by investment firms sofinawith OMER Ventures and investment tracking from Index Ventures. The news comes as home care reaches a crisis point, with half a million waiting for help in england you nannies leave en masse becausesalary reduction.

Founded in 2017 by max-parmentier, a certified B-Corp company on a mission to reinvent home health care and empower older generations to age confidently in their own homes. It offers a complete software solution that supports all areas of home care, eliminating many of the administrative and regulatory burdens placed on care professionals.

Helen, a support professional at Alina Home Carecommented: “Earlier, we wrote long paragraphs and updates, but now we only need 5 minutes to complete each visit record in the app. If there is a problem that cannot be solved during the visit, the office will follow up on the customer’s needs immediately, the best thing is that during all In this way, family members have peace of mind that their loved ones are being cared for, as they can track the care they receive through the family app.”

In the last year alone, demand for the Birdie range of products has tripled as care providers are under immense pressure to run efficient maintenance operations with limited staff. The solution helps manage the entire support process; from scheduling visits, creating maintenance plans, auditing and billing reporting to full-service maintenance management, enabling professionals to deliver care safely and efficiently while reducing time spent on non-critical management.

about investment, max-parmentierBirdie co-founder and CEO, said: “Our vision has always been to create a world where everyone can age confidently at home. In five years, we have become the operating system for care providers, building the largest dataset of home health care providers for seniors. in Europe. With millions of clinical data points collected monthly, we plan to gain personalized and predictive insights to enable a value-based healthcare delivery model. This latest investment, just over a year into its final round, does not only validate Birdie’s growth trajectory, but also support our potential social impact.”

With a 91% increase in the number of people waiting for care across the UK, Birdie is fundamentally changing the care system, helping the care community identify the starting point for intervention.

Harold Boël, CEO of Sofina, said: “The home health technology sector seems ripe for innovative leaders like Birdie to catalyze the social change needed. In line with our strategy to support growing and sustainable businesses, We are excited to join them in their mission. to enrich the lives of millions of older people through preventive and personalized care at home.”

As a SaaS-based solution at its core, Birdie aims to be a technology hub that facilitates the sharing of information with healthcare professionals and the care community to deliver personalized and preventative care at home. team from bird more than 100 employees currently work with more than 700 care companies, including Alina Home Care, Medacs Healthcare and Care at Home Group, to provide millions of personalized home care visits every month. The platform supports 35,000 care users and 8,000 family members who now have access to important information about their loved ones.

“What really sets Birdie apart is the combination of an intuitive product experience coupled with a true partnership approach to digital transformation,” added Stéphane Kurgan, Venture Partner at Index Ventures. “We continue to be impressed by the team’s passion, quality and commitment to social change and are proud to join them in their quest to reinvent care for the better.”

Pictures of Birdie’s equipment and platforms can be found here.

About Birdie

Launched in 2017, Birdie is a leading home healthcare technology platform that helps the caregiver community provide personalized care at home. On her mission to reinvent parenting, Birdie believes the older generation should have a vibrant and happy life as they get older in their own home. Birdie’s complete solution supports millions of maintenance visits every month, equipping care providers with the tools they need to deliver better quality care and increase efficiency in most daily operations. The certified B-Corp company was recently named one of the top two home health technology providers in CB Insight’s group of 150 Most Innovative Digital Health Startups in 2021. Birdie is based in London and employs over 100 people on the team. Visited for more information.

About Sofia

Sofina is a Belgian family investment company, listed on Euronext Brussels and controlled by the descendants of Gustave Boël. Sofina aspires to be the partner of choice for entrepreneurs who lead growing businesses by supporting them with patient capital and supportive advice. Shared vision and strong alignment of interests with partners are paramount in strategy implementation. Sofia operates in Europe, Asia and the United States in four focus sectors: Consumption and Retail, Education, Digital Transformation, and Health. For more information, visit

About Index Ventures

Index Ventures is a venture company that invests in the next generation of entrepreneurs from inception to IPO. We partner with founders with bold dreams who challenge the status quo to build lasting companies. With offices in San Francisco and London, we invest in entrepreneurs from around the world. Companies supported by the Generational Index include Adyen, Datadog, Deliveroo, Discord, Farfetch, Robinhood, and Roblox.

About OMERS Ventures

OMERS is one of Canada’s largest defined benefit pension plans, with net assets of C$121 billion as of December 31, 2021. OMERS Ventures currently manages C$2 billion and contributes to the pensions of more than half a million city workers in Canada. OMERS Ventures has made more than 50 investments in disruptive technology companies in North America and Europe, including DuckDuckGo, Deliverect, Hopper, Hootsuite, Wefox, and Xanadu.

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Stuart Martin

"Internet trailblazer. Troublemaker. Passionate alcohol lover. Beer advocate. Zombie ninja."

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