Gianni Infantino is deeply disappointed by the bids made so far for the rights to broadcast the Women’s World Cup. So much so that he threatened not to broadcast it. “It is FIFA’s moral obligation not to sell this event on a dime,” he said at the World Trade Organization event.
The offers from England, Spain, Italy, Germany and France were “a slap in the face for all players and all women around the world,” said the FIFA boss. He must have expected another zero from everyone. “The bid is between 1 and 10 million while the bid for the men’s World Cup is between 100 and 200 million,” he explained.
Don’t broadcast
If the numbers remained so limited, he would unfortunately have to make an unpleasant decision, he thought. “If the number does not increase, the event will not be broadcast in the 5 major European countries.”
This year was the first time broadcasters had to bid separately for this year’s Women’s Soccer World Cup. Previously this was a joint deal with another tournament. Since this year, these are all disconnected from each other.
Equal pay
In March, after being re-elected as FIFA boss, Infantino indicated that he was working on a plan to equalize payouts for the women’s and men’s World Cups around 26/27. Nevertheless, he appealed to all broadcasters to immediately sit down on television broadcasting rights.
Women’s Soccer World Cup
The Women’s World Cup starts on July 20 in Australia and New Zealand.
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