Snapchat has officially released paid subscriptions, reports Company Wednesday. Subscription costs users 4 euros per month. Snapchat+ is not yet available in the Netherlands, but it is already available in other European countries.
Subscriptions have been released in the United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates. Snapchat wrote that other countries will follow at a later time. It is not yet known when it will be the turn of the Netherlands.
This is the first time that Snap’s parent company has tried to monetize Snapchat in any other way, other than selling ads. Snapchat itself writes that subscriptions offer a set of “exclusive and experimental features”. Sometimes they are features available to paid members first and then to free users.
Based on The Verge Snapchat+ offers mostly cosmetic changes at first. This way one can customize the app icon. It is also possible to see which followers have watched the same story on Snapchat more than once and certain people can be labeled as ‘friends’. They will then appear at the very top of the chat list.
People who pay for additional features will still see ads. According to Snapchat, it remains the most important form of revenue for the company.
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