PepsiCo, Inc. is one of the producers of soft drinks and snacks throughout the world. Sales by zone are divided as follows: – North America (59.9%): beverage sales (53.1% of sales; soft drinks, concentrated juices, water drinks, tea or coffee; brands Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel, etc.), snacks (41.2%; potato chips, tortillas, and pretzel brands; Lay’s, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.) and cereal (5.7%; ready to use -for eating cereals, rice, wheat, etc.); – Europe (16.4%): sales of snacks (Cheetos, Chipita, Doritos, Lay’s, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max); – Latin America (10.2%): sales of snacks (brands Doritos, Marias Gamesa, Cheetos, Ruffles, Emperador, Saladitas, Sabritas, Elma Chips, Tostitos and Rosquinhas Mabel); – Africa-Middle East-South Asia (7.7%): sales of snacks (Chipsy, Doritos, Kurkure, Lay’s, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi); – Asia-Pacific-Australia-New Zealand (5.8%): sales of snacks (BaiCaoWei, Cheetos, Doritos, Lay’s and Smith brands), drinks and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting). Net sales are distributed geographically as follows: United States (56%), Mexico (5.8%), Russia (4.3%), Canada (4.3%), China (3.4%), United States (2.6%), South Africa (2 .5%) and others (21.1%).