Google will also launch AI chatbot Bard in the European Union, CEO Sundar Pichai of Alphabet, Google’s parent company, has announced. Earlier this week at its developer conference, Google presented a list of 180 countries where Bard’s ChatGPT competitor would be offered in the near future, but EU member states were not on that list. There are fears that Europe will have to wait longer for Google’s new product that uses artificial intelligence (AI).

According to Pichai, countries such as Germany, France, Italy and Spain played an important role in the introduction of Google’s new product. However, several factors play an important role when launching a new service, he emphasized. “With a product like Bard, we certainly want to adapt it well to local conditions and do everything right,” says Pichai

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The so-called machine learning of AI systems, where the system learns on its own, must be equipped with human supervision to comply with social norms and circumstances. This makes the job even more complex. Regulations vary in countries around the world, so more work needs to be done to meet local requirements, said Pichai.

Competitive battle

With the launch of Bard, Google wants to compete with the popular ChatGPT from startup OpenAI. Two months ago, Bard was first made available to select users in the United States and United Kingdom. Chat programs can cover a wide range of topics and produce texts that are indistinguishable from human works.

The EU wants to be the first in the world to set the rules for breakthrough AI systems technologies. The system promises a lot but also raises great concerns. The European Parliament which is handling the matter said on Thursday that existing EU regulations for artificial intelligence needed to be further tightened.