MISS have sponsored various football teams in the country, men and women, and they want to inspire families to eat healthy. Message ‘Eat well, play well’ It also implies living a healthy lifestyle because it invites you to exercise.
The campaign highlights considered healthy foods on the shelves, and raffle prizes like soccer practice workshops, etc. among customers who have chain loyalty cards.
#Primary Buyer Insights:
- Linking healthy eating with exercise makes a positive contribution to the fight against obesity in the population.
- Local concern: in England there are four national teams.
- The women’s team has a prominent image in the campaign launched ahead of the Women’s European Cup.
- This year’s World Cup is not in the summer but in late fall, so we will see products and initiatives in a different place of sale than usual on previous occasions.
#health #loyalty
Prepared by J Miguel Flavian you Xavi Cross. If you need inspiration to activate your category Shopper, feel free to contact us via LinkedIn.
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