United Kingdom Say no to fast food. In an effort to combat obesity, especially in children, authorities will restrict advertising of foods such as hamburgers, pizza, French fries and others.
In this way, minors will avoid seeing advertisements for products with high fat, salt and sugar content.
In addition to imposing time limits on television advertising, the new rules will also include a total ban on paid advertising on the internet.
According to Minister of HealthThe measure will come into effect on October 1 next year.
In a written statement to the House of Commons, the UK’s Deputy Minister for Public Health and Prevention, Andrew Gwynne, explained that in addition to imposing time limits on television advertising, the new rules will also include a total ban on paid advertising on television. internet, with the aim of fighting childhood obesity.
Health activists welcomed the rules, which they see as a necessary curb on companies’ ability to reach children with unhealthy food and drink ads.
Childhood obesity is a major public health problem in the UK. According to official figures, between 2022 and 2023 more than a fifth of UK children aged 4 to 5 will be overweight.
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