Blue’s current Twitter subscription has been around for about two months now. Users with those subscriptions will receive, among other things, a blue tick next to their name, see fewer ads, and be able to customize their tweets afterward. According to internal Twitter documents, there are now 290,000 subscribers, 180,000 of which are in the US. It reports Informationwho viewed the document.
Twitter Blue has been available in the US, UK and several other English-speaking countries since its inception. Japan and Saudi Arabia were added later, followed by France, Germany, Italy, Portugal and Spain. Twitter Blue is not yet available in the Netherlands, but in European countries where it costs 8 euros per month.
In the end half of the income
Musk owners have high hopes for paid subscriptions, even if they seem slow at first. The billionaire previously said he wanted to get half of Twitter’s revenue from subscriptions over the long term. Now, most of that revenue still comes from advertising, but many of the biggest advertisers have left in recent months due to the concern Musk has always caused with new policies.
If Twitter actually had fewer than 300,000 paying users, it would gross less than $30 million annually. That’s pretty small compared to the huge debt Twitter has to deal with. In Musk’s takeover, Twitter itself was used as collateral with lenders. As a result, interest rates have increased to more of $1 billion per year. As a result, bankruptcy continues to lurk, though Musk appears to have avoided it for the time being by paying back the interest with Tesla stock.
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