Smysecret is growing with two new openings in Spain and aims to double revenue by 2023

Smysecret relies on Donte to continue to grow. A dentistry brand specializing in dental aesthetics seeks to expand its presence in Spain opening of two new clinics in this country, as PlantaDoce has learned.

Specifically, since 2022 Smysecret has a superior on Calle Alcalá in Madrid, to which a clinic has now been added on Calle Roselló in Barcelona and another on Calle Conde de Salvatierra in Valencia. Similarly, the company hopes to close the 2022 financial year with five million euros in revenue and expects its sales to double in 2023.

Since its establishment in 2019, Smysecret has served more than 5,000 patients. In 2021 it was acquired by Vitaldent and is currently integrated into the Donte Group. Additionally, the brand has more than 150 spaces within its Vitaldent clinics, called Smybox and Smycorner.

Smysecret Clinic specializes in aesthetic dentistry and works with non-invasive procedures. Invisible orthodontics, injected composite veneers, bleaching or gingivoplasty are some of the treatments offered.

The Donte Group consists of 4,500 professionals and 2,300 dentists working together. For more than thirty years, it has treated more than eight million patients in the nearly 400 clinics that make up the group.

Vitaldent continues to be the flagship of the dental group, with more than 380 centers throughout Spain. Founded 32 years ago, the group’s longest-running brand is the first clinic chain to launch a location-based business model on the street offering oral health through comprehensive care and technology in the same center and from consumer financing.

The Donte Group hopes to close 2022 with a turnover of between 360 million euros and 380 million euros, of which more than 300 million euros will be provided by Vitaldent. In addition, it will double the current network of 400 centers in Spain in the next five years, reaching 800 units.

The Donte Group consists of 4,500 professionals and 2,300 dentists working together. For now, it is focusing its activities on Spain and the UK, although the dental operator has not ruled out projects in other countries.

Stuart Martin

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