Samsung has applied for several high-profile brand name registrations in recent days. For example, we saw hints of what AR glasses might look like to come. AI’s mobile plans were also confirmed again. We’re counting on Samsung to treat the Galaxy S24 as real AI phone will be launched.

Samsung Magic Pixel

Let’s start with the registration that we think is the most interesting. Samsung wants the trademark in its home country, South Korea Magic Pixels, Flexible Magic And Flexible Magic Pixels to build. These days, not only the name, but also the logo is associated.

The descriptions of the three apps make it clear why this is the case. Samsung mainly lists AR glasses related products: 3D glasses, virtual keyboard projection devices, virtual reality glasses, headsets for virtual reality experiences, glasses for virtual reality, smart glasses. Of course more general applications such as television And display for smartphones mentioned, but the ‘AR glasses’ category dominates.

The application was filed in South Korea on November 23. You found it HERE, HERE And HERE.

Galaxy S24: ‘AI Phone’

And then there are Samsung’s relentless efforts to capitalize on the AI ​​hype sweeping the world. And especially – we think – to position the upcoming Galaxy S24 as if it were an AI powerhouse. Samsung launched it earlier this month AI Galaxya real – but still limited – application of new AI to phones.

A number of brand name registrations show that Samsung is fully committed to claiming the term ‘AI phone’. This is mainly done by applying for a trademark AIPhone And AI Smartphone.

This in itself is not surprising. As said: Samsung announced AI Galaxy recently, and our colleagues from SamMobile already knew in October that the Galaxy S24 should be a real ‘AI machine’. That South Koreans use terms like AIPhone not only using it as a generic term, but now also wanting it as a brand name, is an extra step in defining the region.

Of course, there’s a good chance that Samsung won’t ultimately be granted this trademark, as the trademark is quite common. But never shooting is always wrong, according to the legal department.

The application was filed in the EU on November 24 (HERE And HERE) and in the UK (HERE And HERE).