“Collaborating with fossil fuel companies to drive net zero? Is this satire?” one of the users posted on social media.

A great environmental controversy has broken out in britain as a result of the new sponsor between British Cycling you shell. The main national regulatory body for cycling in great Britainbased in Manchesterhave signed agreements with multinational oil companies, that have registered office in London.

British Cycling issued a joint statement with Shell announcing the relationship between the two institutions to coming eight many years with the intention of balance emission balance from gas greenhouse effect and atmospheric effect.

“We look forward to working with Shell over the next decade to expand access to the sport, support our elite cyclists and help our organization take another step forward.” looking for net zerosaid British Cycling’s chief executive, face brian.

However, the deal has not been well received, and the energy company’s activities – questioned by many activists – have sparked a backlash from sectors most aware of climate change, apart from accusations of cynicism against the British federation.

Anger in a large organization

green peace have talked about it and have stated it rejection before sponsorship. “The idea is as absurd as that of meat farmers advising lettuce farmers on how to be vegan,” he said wryly. Douglas Parr, director of policy for non-governmental organizations in the UK. “These companies are looking for ways to clean up their image in relation to problem environmentdistract people from the fact that fossil fuels change our planet is uninhabitable“, he added.

Correspondingly, activists jamie peterfrom the federation’Friends of Earth International‘. “Cycling is the epitome of an environmentally friendly and sustainable form of transportation. It is very disappointing that British Cycling would team up with a fossil fuel giant,” he lamented.

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“Tobacco companies are prohibited from sponsoring sports because they damage health. The same should apply to oil and gas companies, as they have an adverse effect on the health of our planet,” added Peters.

Some members of the UK body have even threatened to cancel their membership, as many of them described the sponsorship decision as “ethically disgustingWhoever is behind this should be ashamed to participate in washed from picture of this caliber,” said one respondent.