Nexxen has announced the launch of TV Viewership in the UK, as well as the expansion of its wider TV Intelligence offering in the US – a suite of targeting, planning and measurement capabilities, based on contextual and proprietary automated content recognition data. This launch and expansion is the result of the consolidation and integration of TV targeting and measurement solutions into the Nexxen Discovery platform and the company’s demand-side platform (“DSP”). As consumer preferences evolve and streaming services grow in popularity, particularly in the UK, advertisers must adapt to effectively reach and engage audiences across linear and streaming platforms. Developed to enable brands to reach and measure their audiences with precision and at scale, Nexxen TV Viewership uses proprietary ACR data to create custom segments based on linear and streaming behavior, keeping pace with the rapidly changing media landscape.

This is one of three key pillars in Nexxen’s TV Intelligence offering, which includes: TV Planning & Insights – Exclusive planning tools that help solve the challenges of who to reach and where to reach in linear and streaming environments. TV Viewership (also known as TV Activations) – A powerful TV targeting offering that delivers accurate, representative, and measurable reach using TV viewership data, content-based attributes, or media affinity across linear, CTV, and over-the-counter top ( “OTT” ) TV Measurement – A combination of in-house and partner-supported measurement solutions that connect campaign activations to marketing objectives across linear, CTV, and digital screens, as well as those looking to understand the impact of linear and digital campaigns on key business outcomes (e.g., alignment, foot traffic, conversions, actions). TV Planning, Insights and TV Measurement is expected to launch in the UK in 2024.