MINISO has captured the hearts of Londoners with the opening of its Oxford Street Store. With its dynamic new design concept, this extraordinary store is the brand’s first store in the UK and is an exciting destination on one of the world’s most famous high streets. The store not only captures shoppers’ imaginations, but also brings a better MINISO shopping experience to customers around the world.

The new MINISO store is located at 100 Oxford Street and is MINISO’s largest retail space in the UK to date, covering almost 3,000 square meters. To meet the diverse demands of shoppers, the store offers a wide selection of MINISO’s best-selling categories such as Sanrio Blind Boxes, plush toys, elegant home appliances and cute accessories. At the new location you will also find MINISO’s new exclusive beauty and perfume range with products ranging from perfume to must-have make-up essentials. The new Oxford Street store, with its striking design language, will be another shining jewel on MINISO’s global retail map.

The imaginative concept displays various elements of British cities, such as photo spots resembling London underground train cars, and featuring all-pink shop window displays. With its imaginative design, the store evokes the atmosphere of a fantasy wonderland, reflecting the brand’s commitment to providing an enhanced, fun and dreamlike shopping experience. It’s an example of the brand’s ambitious brand upgrade earlier this year, aiming to become a lifestyle superbrand, with a focus on enriching consumers’ lives with more joy through new store formats, more original designs and exciting intellectual property collaborations.

In addition to chic concept stores, MINISO creatively introduces a variety of special themed stores around the world. MINISO is highlighting its IP collaborations with world-famous names such as Disney Pixar and Sanrio by launching Pixar Food Collection Themes and Sanrio Themes. Each store exudes a charming and unique atmosphere that quickly captured the hearts of young consumers and became a hotspot for social media enthusiasts and a must-visit destination for fans of IP products.