Mastercard has announced a multi-year partnership with Live Nation Entertainment, recognizing the important role music plays in people’s lives. Music is a universal passion: 78% of concertgoers worldwide consider music to be a fundamental part of who they are1. Mastercard will now connect more than 100 million cardholders with their passion – music – in a new and exciting way by offering exclusive access to advance concert tickets, premium seating and a variety of unforgettable VIP experiences through invaluable.com.

This partnership will increase the diversity of product benefits already available to Mastercard cardholders, including everyday value offerings such as ridesharing, food delivery, online shopping, and access to Priceless Experiences for travel, fitness, dining, and more . Starting January 1, Mastercard cardholders will have access to these new benefits in 19 countries in Europe and Asia, including Australia, Belgium, Denmark, Finland, France, Japan, Ireland, Italy, Malaysia, the Netherlands, New Zealand, Norway, the Philippines, Singapore, Spain, Sweden, Taiwan, Thailand and the UK. The benefits will be available via invaluable.com, which is home to an extraordinary range of Priceless Experiences in areas such as culinary, health, entertainment and sports, as well as via mobile apps from select banking partners.

This partnership also builds on Mastercard’s commitment to do good by supporting the Priceless Planet Coalition, which aims to restore 100 million trees. The Priceless Planet Coalition is led by Conservation International and the World Resources Institute and encourages companies and consumers to take collective action to combat climate change. In partnership with Mastercard, Live Nation will empower cardholders to make a positive impact on the planet by offering them the opportunity to make a donation to restore trees when they purchase concert tickets during select Mastercard pre-sale events.