Danish fashion label Ganni has reportedly closed its UK office. The move will affect the jobs of 50 employees. This Danish fashion brand aims to “consolidate” its three offices in Europe.
According to Drapers, who first reported the news, the 2,000 sq ft London office, located in Islington’s De Beauvoir Block, closed last month.
Although Ganni confirmed it would continue to operate in the UK, where it has four stores, one outlet and a number of concessions, the decision was based on a mission to make Paris a “global platform for the brand”.
This was revealed in an internal email by the brand’s former CEO, Andrea Baldo, to London employees, which has been seen by Drapers.
A select number of office workers in senior positions will move to Paris and Copenhagen, where Ganni’s original headquarters are located.
Paris, where the brand’s new CEO Laura du Rusquec is based, will be retained alongside regional offices in New York and Shanghai.
Du Rusquec was appointed CEO in May. He joins the company after more than 15 years at global luxury products group Kering, where he most recently served as deputy CEO of Balenciaga.
This article previously appeared on FashionUnited UK. Translation by AI, edited by Sylvana Lijbaart.
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