The Ministry of the Presidency, Tourism, Culture and Sports took advantage of its participation in the 20th edition of the Termatalia Exhibition to showcase in this exhibition its resources as a thermal, health and welfare destination and move forward in negotiations to become part of the European Association of Cities Historic Hot Springs (EHTTA), supported by the World Tourism Organization (UNWTO).

On this occasion, the Region attended a meeting held in Galicia on its own stand, which was also attended by the Murcia Region Health and Medical Tourism Association (Costa Cálida Cares) and companies from San Pedro del Pinatar. Mar Menor. The City Council of Arcena participated in the exhibition with its own stall.

In the same way and within the framework of this meeting, technicians from the institutions that marginalized the Murcia media in the promotional campaign of the Murcia Region participated in a series of workshops in which they held 15 professional meetings with national operators specializing in this product. and the United States, Canada and Germany.

Likewise, they are in contact with representatives from other leading destinations in Spain in health tourism to assess possible synergies of collaboration and submit joint applications to participate in the Next Generation funding program.

With the aim of doubling the scope of its regional medical and wellness tourism offerings, the Community has launched a series of marketing agreements this year that will increase the visibility of these products, facilities and treatments, both in Spain and elsewhere. world.countries such as the UK, Ireland, France and Belgium. In parallel, the agency that marginalized the Murcia media in this year’s Murcia Region promotional campaign organized outreach trips and special workshops to promote this segment.

The Minister of the Presidency, Tourism, Culture and Sport, Marcos Ortuño, reminded that “This area has one of the best health tourism service networks in all of Europe”. This product is also one that is contemplated in the 2022-2032 Community Tourism Strategic Plan which has the greatest potential thanks to its “connection with the concept of safety and welfare and with a large capacity to boost the economy, reduce seasonality, create jobs, and provide benefits for other tourism activities. ,” said Ortuño.