Netflix is ​​looking to launch a cheaper subscription on November 1 in the US, UK, France, Germany and Canada. Sources reported this to the American magazine variation. Advertisers must have been notified by Netflix of the plan.

The November rollout will be much sooner than expected. In July, the company said new subscriptions would not be introduced until early 2023. However, Disney+ will launch in the US on December 8. new subscription with ads which costs $8 per month, after which the normal ad-free subscription becomes even more expensive.

The new Netflix subscription will be between the US 7 and 9 bucks a month costs, making it $1 to $3 cheaper than the basic plan. European prices are not yet clear. The cheapest Netflix subscription in our country currently costs 8 euros per month, with subscribers receiving no HD picture quality and only being able to watch one stream at a time. Standard subscription costs 12 euros per month and Premium costs 16 euros per month.

Battle for customers

With cheaper subscriptions with ads, Netflix and Disney hope to retain existing subscribers as well as attract new subscribers who find streaming services too expensive. For years, Netflix said it didn’t support this model, but that attitude changed after the streaming service sold hundreds of thousands this year. lost customer.

4 minutes of advertising per hour

Both Netflix and Disney want to show about 4 minutes of commercials per hour with a new subscription. Netflix doesn’t want to show commercial breaks at the end of episodes or movies and wants to make some new series ad-free for weeks after release. The company also wants to prevent people from seeing the same ads and programs directed at children again will not contain ads.

Some limitations apply to the cheaper Netflix subscriptions. For example, there is no possibility to watch movies and series offline by downloading them to the device. Cheap subscriptions will also have a smaller content offering, recognize Netflix. That’s because the company owes several film studios and producers have to pay more to offer their films and series in this new model.

Competition

Some of Netflix’s and Disney’s competitors have had cheaper ad subscriptions for some time. In the Netherlands, streaming service RTL Videoland offers this since 2020 too. In the US, Hulu and HBO Max also have similar options.

Viaplay, which offers Formula 1 and the Premier League in the Netherlands, said not to have a plan for cheaper subscription with ads.