In a joint effort to address one of the problems facing young people around the world, SEPHORA and Rare Beauty has announced an exciting collaboration to mark World Mental Health Day. Under the motto “Make a Rare Impact“, this association seeks to raise awareness and raise funds for the mental health of the younger generation.
This event will take place on October 10, and on that day, SEPHORA will donate 100% of the proceeds from sales of Rare Beauty products to Rare Impact Fund. The Rare Impact Fund, created in 2020 by Rare Beauty founder and creator Selena Gomez, aims to reduce the stigma associated with mental health and expand access to mental health services and education for young people around the world. Selena Gomez, speaking about her motivation behind this initiative, stated: ““I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, something I wish I had when I was younger.”
The mental health crisis is a global concern, and the partnership between Rare Beauty and SEPHORA represents a significant step in encouraging open conversation and awareness around this important issue. Thanks to SEPHORA’s global presence, donations will be made in twenty-eight markets where SEPHORA operates, including countries such as the United States, United Kingdom, Spain, Mexico, Brazil, and more. This ensures aid reaches young people in various regions who face mental health challenges.
And if you want to collaborate with this beautiful act, we give you a selection of TOP cosmetics from the brand, because helping a good cause and getting a bag of beauty hits are not incompatible.
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