“What does health mean to you?” This is a question asked by insurance companies ax in a new brand image campaign. In it, the company gives voice to different people so that they can express their responses to questions through the creative work of the French agency publicity Board.
This campaign focuses on videos where multiple people provide answers to questions posed by brands
This campaign focuses on videos of more than two minutes in which different people, while show pictures of episodes related to their health or their relatives, they offer answers to questions raised by brands.
As the work progresses, the images further highlight scenes of people undergoing clinical and medical treatment, emphasizing the services accessible through Axa’s health insurance and tailoring them to individual needs.
The video is dominated by intimate tone both in pictures and in sound and music, it ends with the phrase “Your health is unique” (“Your health is unique”) and the brand motto, “Know you can” (“We know you can”). the production is crazy paris and its creation, by a Danish director Steven Plug. The music, specially made for the campaign, is the work of Gustav Karlstrom.
“This campaign puts real life at the center,” the brand said in a statement, “so Axa’s role becomes part of a larger emotional story.” Axa also indicated that his intention with the campaign was to present “holistic view” From health. With this, it alludes to the concept of overall wellness where companies have individual solutions and services.
The campaign, the agency points out, has been created according to new collaboration model between the various institutions of the Publicis network. “This new operating model”, agency says “This responds to Axa’s desire for closer ties between the different markets in which it operates, where multi-country campaigns will be promoted where consistency and maximum efficiency are guaranteed”.
New campaign will be broadcast on television, digital channels, graphic media and social networks in Germany, Spain, England, Mexico, Italy and France.
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