Rituals co-founder Marcel van Groningen joins Tilburg tech fragrance company Sense Company!

Sense Company, a leading company in fragrance experience, data and technology, is pleased to announce that Marcel van Groningen, co-founder of world-renowned lifestyle brand Rituals, has joined as chairman of their Advisory Board. Additionally, Martijn van der Zee, former Chief Digital Officer of Rituals, Suit Supply and KLM, has joined the Advisory Board.

“The addition of Marcel and Martijn is an important milestone for Sense Company,” said Ewoud Kuyper, owner and CEO of Sense Company. “Their expertise and leadership will be invaluable in guiding our company towards further growth and success, both nationally and internationally.”

Alongside this strategic appointment, Sense Company has begun its international expansion plans, with the launch and establishment of Sense Company in Germany. In addition to Germany, commercial agreements have been made with parties in the UK, Sweden, Portugal, Dubai and the US, among others. Sense Company’s ambition is to reach 50 million people every day with their unique aroma experiences, thus making a lasting impact on the well-being and sensory experiences of people around the world.

With the joining of Van Groningen and Van der Zee, and ambitious expansion plans into international markets, Sense Company is ready to pursue its position as a world leader in fragrance experience and innovation.

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If you want to know more about Sense Company, take a look at website and follow them on Facebook!

Rebecca Burke

"Coffee trailblazer. Analyst. General music geek. Bacon maven. Devoted organizer. Incurable internet ninja. Entrepreneur."

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